Norvège – Services de marketing – Advertising services for Harstad municipality and collaborating municipalities.

Background: Harstad municipality shall, on behalf of the participating collaboration municipalities, enter into a new framework agreement for advertising services. The need is a more general, efficient and predictable ad process. The municipalities need a system that combines a high degree of self-service with access to professional consultancy as needed.

This particularly applies to recruitment advertisements, but the municipalities can also use the system for more complex or statutory announcements, where correct channel choices, targeting and documentation are important. Harstad municipality is the contracting authority for the procurement on behalf of the municipalities included in the contract. Each participating municipality will be responsible for its own obligations under the framework agreement.

Other municipal entities, including public law bodies and organisations established by Harstad municipality, shall have the right, but are not obliged, to join the contract. Description of the assignment: Framework agreement for the procurement, production and publication of job advertisements, announcements and equivalent announcements on relevant channels. The contract ́s system shall facilitate simple and effective orders, follow-up and documentation of announcements.

A service with self-service functionality is requested, combined with access to consultancy and assistance in the cases required by the municipalities. The contract shall contribute to better traceability and internal control throughout the entire process, from ordering and production to publication, reporting and archivable documentation. It is also a central objective that the system shall support the municipality ́s work flow and interact with the recruitment and HR systems that are used.

The delivery shall cover publication in relevant digital and printed channels, including, among other things, newspapers, trade and trade media, job portals, social media and public registers where publication is required. Furthermore, the tenderer ́s system shall allow advertisements prepared in the municipalities ́ own recruitment and HR systems to be imported or uploaded to the tenderer ́s platform in an easy and appropriate manner. System integrations or automated data exchange are not required.

The assignment also includes the necessary reporting and documentation for each advertisement or campaign.