Study to support the evaluation and review of Audiovisual Media Services Directive

Article 33 AVMSD requires that by 19 December 2026 at the latest, the Commission shall submit to the European Parliament and the Council an ex-post evaluation of the impact of the Directive and its added value, accompanied where appropriate by proposals for its review. This study will be the basis for such ex-post evaluation and possible review of the Directive. Additionally, Article 13 and Article 16 AVMSD require the Commission to report, based on the information provided by Member States and on an independent study, on the application of the AVMSD provisions concerning the promotion of European works,including independent productions in television programmes and on-demand services.

The study will have five specific objectives: 1.) Provide the Commission with information and data about the application of the Directive, in particular in the aforementioned areas, in light of the developments of the EU audiovisual market, notably its increasing digitalisation; 2.) Provide the Commission with an objective quantitative and qualitative assessment of the Directive’s implementation, looking particularly at the most significant issues; 3.) With regard to Articles 13, 16 and 17, provide the Commission with information and data required for the monitoring of and reporting on the implementation of the AVMSD rules for the promotion of European works, including independent productions; 4.) Identify, where justified by the above assessment, possible regulatory updates / amendments to the Directive that could bring an improvement to its application and/or to the achievement of its objectives; 5.) Identify and impact-assess the policy options proposed to the Commission to implement the above identified regulatory updates / amendments. The findings of the study will support the Commission's own ex-post evaluation and impact assessment of possible proposals for revision of the Directive and will be used for reporting on European works as required by AVMSD.