MA3720C TCD RFT for the Provision of Media Strategy, Planning and Buying Services

Trinity is seeking to engage with a media strategy partner with global reach who can help the university achieve our ambitious national and international student recruitment targets at undergraduate and postgraduate levels, targeting key countries around the globe. One key aim of the university’s strategic plan 2025-2030 is to shape the future of the university to benefit Irish society and the wider world, see www.tcd.ie/strategy and the three main areas of student growth for the university which require Media Strategy, Planning and Buying Services at present are:

1. Trinity Global which manages undergraduate and postgraduate student recruitment for the 20 of the 24 Schools across the university, excluding the Trinity Business School and E3 listed below
2. Trinity Business School, which operates in a very competitive global private Business School landscape, www.tcd.ie/business.
3. E3, which has ambitious global student recruitment targets for 3 Schools and is committed to creating balanced solutions for a better world www.tcd.ie/e3 Each of the three areas above has a dedicated marketing resource which will engage with the successful agency regarding their specific national and global student recruitment requirements.

While Trinity Global and E3 manage largely planned activities, the level of agility required by the Trinity Business School should be noted by applicants as part of this tender process. As the Trinity Business School competes with private education providers, a flexible and agile media strategy will be required to maximise opportunities as they present themselves.