MedBridge: EU Regional communication programme in the Middle East, North Africa.

This communication contract aims to enhance the European Union’s strategic outreach across the Middle East, North Africa, and the Gulf, while strengthening its image as a committed and influential global partner. The initiative will promote the EU’s core values by showcasing the tangible benefits of its partnerships through integrated communication campaigns, both on the ground and online, to raise awareness and improve understanding of the EU’s role and actions. Key activities include developing a dynamic network of young multipliers and media partners to foster public engagement and amplify messaging, regularly monitoring public perception through targeted surveys, and countering disinformation.

Additionally, the contract will contribute to generating public momentum for transformational reforms while reducing fragmentation and reinforcing the EU’s strategic outreach across the region.