Award notice Services
Invitation to Tender for Media Services in Japan
- Public buyer
- Bord Bia (Irish Food Board)
Ballsbridge, Dublin 4 - Place of performance
- Ballsbridge, Dublin 4
- Estimated value
- €488,000 excl. VAT
- Amount awarded
- €488,000 excl. VAT
- Bids received
- 3
- Procedure
- Open procedure
Any company may submit a bid. - Publication
- 18 August 2026
- Notice language
- English
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Description
Bord Bia is looking to appoint a strategic agency partner to focus on the marketing of Irish food and drink in Japan to the relevant trade audiences. It is envisaged that the appointed agency will work closely with key Bord Bia teams i.e. both the Tokyo based team and the Ireland based Central Marketing team.
CPV codes
European codes that classify what the contract is about. They are how we find the tenders for your trade.
79342000 79413000
Winning prices for comparable contracts
- A quarter below
- €312,500
- Median
- €444,000
- A quarter above
- €750,000
Amounts awarded (excl. VAT) over the last 3 years for 10 contracts in the same CPV group (7934…), excluding framework agreements. Half of the contracts fall between the two quartiles. TED source: mostly contracts above the EU thresholds, so amounts tend to be high.
Similar contracts already awarded
| Contract | Winner | Amount |
|---|---|---|
| Invitation to Tender for Brand and Visual Identity Design Bord Bia (Irish Food Board) · 18 August 2026 |
DesignWorks Ireland | €800,000 |
| Multi-Party Framework Agreement for the provision of Marketing Freelance Resources to Waterways Ireland with an initial contract for two roles (i) Communications Specialist and (ii) Insights Specialis Waterways Ireland_225 · 16 September 2026 |
The Indie List | €129,696 |
| Purchasing of advertising services for the EC Representation in Ireland European Commission, DG COMM - Communication · 16 September 2026 |
Focus Advertising | €610,000 |
| MMP071F-21 Mini Competition for Creative Campaign Services - Department of Agriculture, Food and Marine The Office of Government Procurement · 10 September 2026 |
Bloom | €600,000 |
| Dynamic Purchasing System for the Provision of Media Strategy, Planning, and Buying Services to Public Sector Bodies in Ireland Citizens Information Board · 31 August 2026 |
Spark Foundry | €6,800,000 |
Source : TED – Office des publications de l'Union européenne © Union européenne, données retraitées. Reference 570688-2026.