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Media strategy, planning, buying, monitoring, and evaluation for the promotional activities of the European Travel Commission (Multi Supplier Framework Agreement)

Public buyer
European Travel Commission
Brussels
Place of performance
1000 Brussels
not published: buyer's address
Amount awarded
€10,000,000 excl. VAT
Planned end of contract
8 January 2029
likely re-tender around July 2028
Bids received
6
Form
Framework agreement
Multi-year contract: the buyer places orders as needs arise.
Procedure
Open procedure
Any company may submit a bid.
Publication
5 February 2025
Notice language
English

What is the authority looking for?

Services · Communication, publicité, graphisme

The purpose of this procedure is to establish a Multi-Supplier Framework Agreement (MSFA) with the reopening of competition with a pool of agencies able to deliver media strategy, planning, buying, monitoring, and evaluation services for the promotional activities of ETC.

Where and when?

1000 Brussels (buyer's address)

Deadline not published in the notice

Site visit and deadline for questions: stated in the specifications, not in the notice.

What budget?

Amount not published in the notice. The AI analysis and comparable tenders give an order of magnitude.

Why is this tender relevant to me?

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Can I consider bidding?

The AI analysis extracts the participation conditions, the contractor approval and the required documents. See the analysis and the verdict for your company

Nothing is assumed: what the notice does not say is marked "to check".

What do I need to do?

1. Read the analysis · 2. Check that you meet the conditions · 3. Prepare the response · 4. Submit on the official platform before the deadline.

This tender is no longer open.

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Description

The purpose of this procedure is to establish a Multi-Supplier Framework Agreement (MSFA) with the reopening of competition with a pool of agencies able to deliver media strategy, planning, buying, monitoring, and evaluation services for the promotional activities of ETC.

Awarded to

CPV codes

European codes that classify what the contract is about. They are how we find the tenders for your trade.

79342000

Winning prices for comparable contracts

A quarter below
€207,238
Median
€401,516
A quarter above
€992,000

Amounts awarded (excl. VAT) over the last 3 years for 54 contracts in the same CPV group (7934…), excluding framework agreements. Half of the contracts fall between the two quartiles. TED source: mostly contracts above the EU thresholds, so amounts tend to be high.

Similar contracts already awarded

ContractWinnerAmount
Roadshow, B2B Communication & Education Campaign for the Nordics in North America
European Travel Commission · 17 July 2025
CornerSun Destination Marketing, LLC €255,000
Content development services for consumer communication and promotional activities about travelling in Europe (Multi Supplier Framework Agreement)
European Travel Commission · 30 September 2024
MMGY Global LTD
CECOFORMA - Conceptions, Etudes et Cooperation de Formation
Woogie SRL
Blue Lines Translations
Story 9 Ltd
€4,000,000
Creative Cities of Central Europe OTA Campaign
European Travel Commission · 3 September 2024
Travelscape, LLC (doing business as Expedia Group Media Solutions) €215,000
Concessie voor het leveren, plaatsen en onderhouden van schuilhuizen en informatieborden op grondgebied Gent en voeren van commerciële reclame op welbepaald meubilair
Stad Gent · 15 October 2026
Bauer Media Outdoor Belgium –
Diffusion par affichage
Ville de Mons · 24 September 2026
BHS.MEDIA €519,481

Source : TED – Office des publications de l'Union européenne © Union européenne, données retraitées. Reference 77600-2025.