PublizoomAward notice Services
Accord-cadre avec un prestataire de service unique pour l'achat de stratégie média, de media planning et de présence en média (media buying).
Notice published in French. The AI analysis summarises it for you in your language.
- Public buyer
- Loterie Nationale S.A. de droit public
Bruxelles/Brussel - Place of performance
- 1040 Etterbeek
not published: buyer's address - Amount awarded
- €150,000,000 excl. VAT
- Planned end of contract
- 8 July 2027
likely re-tender around January 2027 - Bids received
- 3
- Form
- Framework agreement
Multi-year contract: the buyer places orders as needs arise. - Procedure
- Competitive negotiated procedure
You first submit an application; shortlisted candidates bid, then negotiate with the buyer. - Publication
- 18 July 2025
- Notice language
- French
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Description
Le présent marché vise à conclure, à l’issue d’une procédure en deux phases, un accord-cadre d’une durée de quatre (4) ans maximum avec un prestataire de services unique pour l’achat de stratégie média, de media planning et d’espace média (media buying) en ligne et hors ligne.
Awarded to
- Mediabrands Belgium BCE/KBO 0430.415.229
CPV codes
European codes that classify what the contract is about. They are how we find the tenders for your trade.
79341200 79341400
Winning prices for comparable contracts
- A quarter below
- €207,238
- Median
- €401,516
- A quarter above
- €992,000
Amounts awarded (excl. VAT) over the last 3 years for 54 contracts in the same CPV group (7934…), excluding framework agreements. Half of the contracts fall between the two quartiles. TED source: mostly contracts above the EU thresholds, so amounts tend to be high.
Similar contracts already awarded
| Contract | Winner | Amount |
|---|---|---|
| Agences des activations Loterie Nationale S.A. de droit public · 22 May 2025 |
SPORTIZON CityCubes OVAL BELGIUM WE MAKE YOU HAPPY |
€5,000,000 |
| “Taillé pour gagner“ - “Geknipt om te winnen” Loterie Nationale S.A. de droit public · 10 March 2025 |
ZANZIBAR S.R.L. | €379,532 |
| Action 'Coupez, Grattez, Gagnez!' Loterie Nationale S.A. de droit public · 11 March 2024 |
ZANZIBAR SRL | €547,483 |
| Concessie voor het leveren, plaatsen en onderhouden van schuilhuizen en informatieborden op grondgebied Gent en voeren van commerciële reclame op welbepaald meubilair Stad Gent · 15 October 2026 |
Bauer Media Outdoor Belgium | – |
| Diffusion par affichage Ville de Mons · 24 September 2026 |
BHS.MEDIA | €519,481 |
Source : TED – Office des publications de l'Union européenne © Union européenne, données retraitées. Reference 471047-2025.