Award notice Services
Creatieve publiciteitsagentschappen
Notice published in Dutch. The AI analysis summarises it for you in your language.
- Public buyer
- Nationale Loterij N.V. van publiek recht
Etterbeek - Place of performance
- 1040 Etterbeek, Brussels-Capital
not published: buyer's address - Amount awarded
- €39,500,000 excl. VAT
- Planned end of contract
- 13 August 2029
likely re-tender around February 2029 - Bids received
- 4
- Form
- Framework agreement
Multi-year contract: the buyer places orders as needs arise. - Procedure
- Competitive negotiated procedure
You first submit an application; shortlisted candidates bid, then negotiate with the buyer. - Publication
- 22 August 2025
- Notice language
- Dutch
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Description
Le présent marché vise à conclure, à l'issue d'une procédure en deux phases, un accord-cadre avec un seul prestataire de services PAR LOT pour des services de campagnes publicitaires en matière de communication marketing, contenus marketing, communication d'activation, image d'entreprise et services connexes, y compris des recommandations stratégiques dans ce domaine, pour les marques, les produits et la marque d’entreprise de la Loterie Nationale.
Awarded to
3 lots
- Jeux de tirage
- Jeux de loterie instantanés
- Communication corporate
CPV codes
European codes that classify what the contract is about. They are how we find the tenders for your trade.
79341400 79341200 79413000 79553000 79822500 79823000 79824000
Winning prices for comparable contracts
- A quarter below
- €207,238
- Median
- €401,516
- A quarter above
- €992,000
Amounts awarded (excl. VAT) over the last 3 years for 54 contracts in the same CPV group (7934…), excluding framework agreements. Half of the contracts fall between the two quartiles. TED source: mostly contracts above the EU thresholds, so amounts tend to be high.
Similar contracts already awarded
| Contract | Winner | Amount |
|---|---|---|
| Plaatsing, transport, opslag en onderhoud van reclamemateriaal Nationale Loterij N.V. van publiek recht · 17 July 2026 |
Jada Events BV | €450,000 |
| Knip, Kras, Win 2026 (voorheen bekend onder de naam ‘Geknipt om te winnen’) Nationale Loterij N.V. van publiek recht · 9 March 2026 |
ZANZIBAR | €485,630 |
| Digitale marketing- en communicatiediensten voor alle spelen van de Nationale Loterij Nationale Loterij N.V. van publiek recht · 5 March 2026 |
iO Belgium NV Springbok |
€21,500,000 |
| Concessie voor het leveren, plaatsen en onderhouden van schuilhuizen en informatieborden op grondgebied Gent en voeren van commerciële reclame op welbepaald meubilair Stad Gent · 15 October 2026 |
Bauer Media Outdoor Belgium | – |
| Diffusion par affichage Ville de Mons · 24 September 2026 |
BHS.MEDIA | €519,481 |
Source : TED – Office des publications de l'Union européenne © Union européenne, données retraitées. Reference 548057-2025.