Call for tenders Services
Licensing agent services for defining and implementing a merchandising strategy for the Armée de Terre brand
Notice published in French. The AI analysis summarises it for you in your language.
Applications due in 31 days — 23 November 2026 at 11:00
“I want this contract”: tracking, reminders and a bid file prepared by AI (eligibility, schedule, cover letter, technical proposal).
- Public buyer
- SGA / SDPAMG
Paris - Place of performance
- Paris
- Estimated value
- €1,000,000 excl. VAT
- Procedure
- Competitive negotiated procedure
You first submit an application; shortlisted candidates bid, then negotiate with the buyer. - Publication
- 21 October 2026
- Notice language
- French
AI analysis: go for it or not?
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Description
Prestation d’agent de licence pour la définition et la mise en œuvre d’une stratégie de produits dérivés pour la marque de l’armée de Terre
CPV codes
European codes that classify what the contract is about. They are how we find the tenders for your trade.
79340000
Winning prices for comparable contracts
- A quarter below
- €259,500
- Median
- €700,000
- A quarter above
- €2,261,250
- This contract (estimated)
- €1,000,000
Amounts awarded (excl. VAT) over the last 3 years for 18 contracts in the same CPV group (7934…), excluding framework agreements. Half of the contracts fall between the two quartiles. TED source: mostly contracts above the EU thresholds, so amounts tend to be high.
Partners and subcontractors
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Companies winning this type of contract in the region
- BELA VISTA · 1 contract won in 3 years
- WMH Project · 1 contract won in 3 years
- SAS ACTI · 1 contract won in 3 years
- DAGOBA · 1 contract won in 3 years
- Groupement METROBUS / METROBUS ILE-DE-FRANCE · 1 contract won in 3 years
- ETAT D'ESPRIT · 1 contract won in 3 years
- VML · 1 contract won in 3 years
- BONUM GROUP HOLDING · 1 contract won in 3 years
Possible partners for a temporary consortium or subcontracting… and competitors worth knowing.
Similar contracts already awarded
| Contract | Winner | Amount |
|---|---|---|
| 26Mc0151aoo conseil média et achat d'espaces publicitaires au nom et pour le compte de la mairie de toulouse et toulouse métropole Toulouse Métropole · 21 October 2026 |
VENT DE COM | €20,000,000 |
| Prestations de conseils, de conception et de mise en œuvre d’actions de communication pour le service Vélhop. Strasbourg Mobilités Vélo · 14 October 2026 |
IZHAK SAS | €300,000 |
| Conception et mise en œuvre d'opérations de Street Marketing pour le compte de la RATP RATP · 6 October 2026 |
WMH Project BELA VISTA |
€934,252 |
| Mise en œuvre et gestion de campagnes publicitaires payantes en ligne. Chambre de Commerce et d'Industrie Alsace Eurométropole · 5 October 2026 |
HÉMISPHÈRE WEB KLOX |
€360,000 |
| Concession de service pour la mise à disposition, installation, entretien, maintenance et exploitation des mobiliers urbains publicitaires et non publicitaires Saint-Quentin-en-Yvelines - Communauté d'agglomération · 5 October 2026 |
JCDECAUX FRANCE | €19,500,000 |
Source : TED – Office des publications de l'Union européenne © Union européenne, données retraitées. Reference 728058-2026.